from Market Writer
The Three Most Important Elements of Book Design
What do you think is the most important aspect of book publishing? While most of us would say that it is “writing good content”, there are also other important things, which make a book sell. And, this includes the designing of the books, and marketing them. Even though, some books have great content, if their book designing is not good, it might be tough to sell them in the market.
Due to this, more and more importance is given to the designing, after writing. Book designing incorporates the style, content, design and format of all the components into a book. And, time and efforts need to be put on all these aspects.
So, what are the three most important elements of book design?
1. Book Structure: This includes the front matter, back matter and the body. The front matter is the smallest section of the book, and the pages are usually numbered in Roman numerals. Most of the books are divided into different chapters, while some of them have chapters with sections, as well. The first page of the book, contains initials and special design features. The back matter contains epilogue, in the narrators’ voice, afterword, and a conclusion.
2. The Printed Page: The layout of the book is carefully designed, with the font style and size, and with single or double spacing. The quality of the page is also important, and the gum is to be carefully considered. Another aspect of the printed page is the gutter, which is bound at the spine. There should be enough space, in the book’s spine, so that the text is visible.
3. The Cover: The front cover of the book has some images or graphics, along with the title and the author’s name. It is the first thing, which makes an impression on the reader’s mind, and makes him pick up a book. So, the front cover designing should be carefully done. The back cover contains the biographical content of the author. It also contains some quotes and news sources, who have appreciated the book. The book cover can also contain a brief summary of the book.
These were the three most important elements of book design. Once the content writing is done, and designing is complete, the book publishing will take place. The publisher should not adopt any shortcuts, when it comes to designing of books, as it will have a direct impact on the sales.
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